Businesses have to keep improving every aspect of their product to stay up to date in the food industry. One area of business that is always subject to change because of new industry trends is packaging. In a broad sense, the primary goal of food packaging is preservation, however, when you take a close look, you get to see the impact that a simple package can have on product sales also.
It is a common practice in the industry to use themed packages to make products more attractive. Based on this trend, holiday food packaging is the perfect time for businesses to explore seasonal themes. Check out these trendy festive food packaging ideas sweeping the market presently.
What is Holiday Themed Food Branding?
For every general holiday, food brands get a chance to give their products a unique look and connect with consumers. Holidays, in this sense, include Christmas, Halloween, Thanksgiving, Chanukah, and any other festive celebration that a lot of people practice.
Businesses are able to adopt holiday themed food branding for their packages by including symbols associated with the holiday on their designs. For instance, Christmas is associated with red and blue colors, and for symbols, there are stars, reindeer, Christmas caps, bells, and more. When creating seasonal packaging designs, all these symbols and colors will be incorporated into the package to make it sync with the ongoing festive mood at the time.
Holiday-themed branding is gaining popularity because it drives seasonal sales and boosts the brand’s visibility. In addition, it’s also great for building emotional connections between the consumer and the brand, which will eventually lead to long-term customer loyalty.
Trending Festive Food Packaging Ideas
There are many ways to implement a holiday food packaging campaign. However, these are some common strategies used by food businesses to market their brand and create exquisite season-themed packages for their buyers.
Sustainable Materials for Festive Packaging
Businesses that have not already been using eco-friendly materials can use their themed packages to experiment with different materials. In today’s market, there are a variety of options that manufacturers can choose from, including materials from renewable sources, recycled products, and containers made with biodegradable materials.
Cutting down your businesses’ carbon footprint is one way to contribute to the effort to preserve the planet. Another advantage is that you get to attract eco-conscious buyers to your brand by committing to sustainability-driven activities. Kraft paper and other materials can be used to make attractive designs to draw buyers’ attention to the holiday-themed package.
Simple Logo Redesign
Give your brand a unique look for the season to make it stand out from its regular product look. The redesign should not be so complex as to make the logo recognizable; however, it should still be enough to represent the holiday theme. A common example is how brands add a Christmas cap to the top edge of their logo when working on Christmas-themed package designs. Some businesses also switch the color of their logo to the primary festive color to make their logos blend with the overall theme.
Market on Social Media
A custom package is a great opportunity to show off your brand to the public. Instead of limiting the new look of your product to only people who get to see the package in person, carry out social media campaigns with the new look. This is also a nice opportunity to tell your brand’s story while marketing the festive-themed design of the product.
Many businesses use festive periods as their time to give back to the community. Whatever charity program your business is carrying out in the spirit of the holidays should be shared publicly on social media. The brand’s reputation and exposure are sure to go up when people see the public acts of service.
Minimalist Styled Designs
The present minimalist trend requires businesses to make designs where less means more. With simple colors and minimal text, you can create clean designs that show off the festive theme while still carrying the brand’s identity in strategic places. This minimalist trend works for a lot of people because it is also cost-effective for product packaging.
Final Thoughts on Seasonal-Themed Designs for Food Packaging
Every holiday is a chance to create packages that connect with buyers and stand out from other generic designs on products. If executed perfectly, holiday-themed food branding can set one business apart from its competition by miles because of the connections the brand will develop with buyers.