Why ‘Soft Touch’ Packaging is Becoming the New Standard in Luxury Branding
Luxury brands often operate in a different mode from other sectors of the fashion industry, with booms and declines facilitated by various factors....
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The Future of Beverage Packaging – Recyclable and Reusable Options
The beverage industry has been caught in the wave of sustainability across all parts of its operations. Packaging, more than any other area, is whe...
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Fashion Brands are Replacing Tissue Paper – How Sustainability is Eliminating Single Use Packaging Elements
Sustainability is fast becoming a trend in the fashion industry in more ways than one. Stakeholders in the industry are making strides to adopt var...
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Taylor Swift’s Eras Tour Merchandise Packaging – Eco-Friendly and Fan-Centric
Taylor Swift and her Eras tour have been in the news for much of 2024. While most Swifties (her fans) praise the tour, which made an estimated $4.1...
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Packaging Trends in Collaborative Board Games for Family
Board games serve as a staple entertainment for families during holidays, picnics, and other occasions when they have to get together. Families typ...
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Interactive Packaging for Toys: Adding Play Value to the Box
Packaging serves multiple roles that go beyond protection. It’s a powerful communication and persuasion tool that influences the preferences and be...
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Custom Packaging Trends for Seasonal and Limited-Edition Toy Collections
Seasonal and limited-edition toys present an exceptional opportunity for brands to stand out in a crowded niche market. As competition intensifies,...
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Designing Consumer Driven Portable Packaging for First Aid Kits
First aid kits are essential for every space where accidents causing injuries can occur. These small packages can make the difference between life ...
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How Packaging is Adapting to the Growth of Direct-To-Consumer Pharmacies
Every industry has to create its unique packaging styles to match its products, and different users’ needs. The beauty of packaging is that it can ...
