Fenty is now synonymous with Rihanna and her ever-growing brand of cosmetics, lingerie, and who-knows-what-’s-coming-next. Since its launch in 2017, the brand has redefined beauty standards with its innovation and inclusivity. Its products have primarily embraced demographics that have been sidelined for a long time in the industry.
In addition to its products, Fenty has embraced similar innovation and inclusivity with its packaging design. Most of these packaging are created uniquely to reflect and represent a wide range of demographics that the brand aims to reach. This attention to detail is revolutionary in the beauty industry, where inclusivity is still a struggle to achieve. Let’s dive deeper into how Fenty Beauty is leading the pack in this area.
The Significance of Rihanna’s Vision
Inclusivity in the beauty industry has often resulted in increasing the range of products to include darker and lighter shades to meet the needs of people of color and other marginalized groups. Most fail to connect this to packaging, especially beyond sales purposes. Fenty Beauty’s design excels in this area, promoting diversity through its product packaging.
Use of Diverse Shade Ranges
The diverse shade ranges of Fenty’s products are matched by inclusive packaging that often matches the content. Everything from the wide range of foundation shades to the sleek bottles holding them portrays inclusivity, equality, and transparency. While some brands struggle to include more representative product ranges, Fenty has moved the scope to packaging, proving its place at the top of the pack.
Use of Sleek and Accessible Packaging
In addition to ramping up competition in the industry, Rihanna’s cosmetic brand is addressing issues that many hadn’t considered for decades of growth in the beauty industry. One of these is how it uses ergonomic designs and clear labeling to make products easier to handle and identify for people with disabilities.
Sustainability in Packaging
Fenty Beauty takes environmental responsibility seriously, ensuring that its products, packaging, and general operations meet modern sustainability values. Common examples include its use of sustainable materials and refillable packaging. The Fenty Icon Lipstick is one of the products with the latter feature, making it appealing to eco-conscious buyers.
The Impact of Fenty Beauty’s Inclusive Packaging Design on the Brand
Packaging plays a big role in how a product is perceived by the audience and often in how well it does in the market. This knowledge makes most manufacturers focus on sales when designing packaging. However, direct sales are not the only purpose of packaging. It contributes to the overall image of each product and the brand at large. For instance, take a look at how Fenty Beauty’s inclusive packaging design is impacting the brand.
Consumer Perception
Celebrity beauty brands are increasing in number and valuation by the day as more public features launch their products. The competition is fierce, but Fenty separates itself from the pack with its inclusive branding, which has since shaped consumers’ perceptions of it.
Unsurprisingly, Fenty’s products are consumer favorites, with many praising their sophisticated aesthetics and inclusivity. As expected, this ensures that consumers remain loyal to the brand, increasing its value and cultural relevance. The goodwill also spreads to other sectors of the Fenty empire, cementing Rihanna’s position as a beauty mogul after her transition from music.
Broader Industry Response
The Fenty brand has broken and set beauty industry trends since it first burst into the scene behind the big name of Rihanna. It went on to prove that it is not just a novelty but a movement here to revolutionize one of the biggest industries in the world. It has since done that, taking a gender-neutral approach to beauty and proving that makeup is for all.
What started with neutral-colored packaging has expanded to include lines and motifs that aim to eliminate all forms of gender differentiation. The industry has embraced these changes, and positive responses have come from all angles. Notably, competitors are following the trend, cementing Fenty’s position as a trendsetter in the industry.
Future of Packaging Trends
Trends serve various purposes. Firstly, they tell people what others are doing or interested in. They also help to shape the public’s approach to a thing. One additional role of trends is that they separate leaders from followers, especially in competitive industries like beauty. This is the case with Fenty Beauty, which is shaping the future of cosmetics packaging trends with its inclusive designs.
As a beauty enthusiast, you might have noticed that some competitors have since expanded their product ranges and improved their packaging to meet consumer expectations of diversity. In a way, this has kick-started the makeup inclusivity revolution in the past decade, expanding the scope beyond products to accessible packaging designs.
Conclusion on How Rihanna’s Fenty Beauty Revolutionized Inclusivity in Packaging Design
Revolutionizing an industry is not something many people can claim to have done. Rihanna is one of those who can make such a boast as her Fenty Beauty brand totally changed expectations for brands in the industry. Everything from the expansive product ranges to unique packaging reflects efforts to make products accessible to all and representative of their needs.
