Traditionally, when there is additional information to pass to a buyer, the manufacturer adds small slips of paper with the information written in small prints to the package. The more information the manufacturer needs to pass to the buyer, the larger the piece of paper gets.
However, with QR codes, this traditional method for packaging is no longer necessary. Read about how QR codes are changing the game for tech packaging and all the reasons behind their widespread adoption.
The Role of QR Codes in Post-Purchase Support
QR codes are machine-readable codes that store URLs that other machines can interpret through pictures. What matters to the manufacturers is the data that is placed on the page linked to the URL. These are the different ways businesses have been able to use these codes to provide better services for their customers.
- Access to Resources: Information about how the product is to be used is passed to the users on the web page linked to the QR code. Storing data digitally like this makes it easier to access, search through, and link to additional materials. Manufacturers typically add links to blog posts, videos, FAQs, and user manuals.
- Customer Service: Asides from providing access to static help sites, these businesses also give buyers access to their customer support team through links embedded in the QR codes. It can link to the support team’s email address, phone number, or even a live chat feature where users can get instant responses from the team.
- Updates and Registration: Any new information about the product can be shared on the URL. The QR code can also be used to register as an owner of the device and receive additional digital functionalities from the manufacturers. Some brands use their QR codes as a means for users to verify the authenticity of the package they purchased.
Reasons Behind the Fast Adoption of this Tech Packaging Trend
Almost every tech package comes with a neat-looking QR code placed in a corner or on a sturdy sheet of paper in the package. At this rate, we expect all tech products to come with QR codes for support in the coming years. These are the reasons that are driving this fast adoption of the QR codes for post-purchase support.
Enhances Consumer Experience
Consumers are one of the top beneficiaries of the switch from traditional printed guides to QR code links. Instead of having to store a sheet of paper for long periods or read through small prints to get a little information, you can access a precise, guided user manual online. In addition, the webpages can offer multi-language support so that the troubleshooting guides can pass on all the necessary information to buyers worldwide.
In addition, with QR code links, buyers are not limited to only text tutorials. The links can have video or audio tutorials and link to a lot more guides than a sheet of paper can. Customer support staff or a personalized search online can give a precise solution to the users’ specific challenges.
Environmental Advantages
With all the information that used to be passed to users on paper now passed on digitally, there is less need for paper in the product packaging process. Paper-free packaging is a new trend that a lot of businesses are jumping on to make their products eco-friendly.
QR codes and similar technological tools made this possible. Now, any business can reduce its carbon footprint by using QR codes instead of long sheets of paper. Also, since more buyers are becoming eco-conscious, businesses that can jump on these sustainability trends will have an advantage over others in making sales.
Boosts Brand Loyalty
Transparency is one of the best ways to build customer loyalty, and with QR codes, buyers can get every small detail about the product online. Details about product specifications, maintenance tips, and safety information builds can be explained in the digital docs for users to easily access and read.
Furthermore, since the data is stored digitally, you can create a personalized user journey to build a connection between the person and the brand. Some businesses also use their digital links to engage customers through reviews, surveys, or even reward programs.
Conclusion on Using QR Codes for Post-Purchase Support
QR codes are a minor addition to packaging for tech products, but they are making a big difference. From better customer service to eco-friendly benefits and increasing customer loyalty, businesses that have jumped on this trend have been getting excellent results for little cost.