Packaging has evolved beyond just holding products safely until they reach the end user. In today’s market, packaging is one of the important steps that sets the tone for the consumer’s experience with the product. One reason for the increasing need for exquisite packaging is the rise of social media.
Many companies’ marketing campaigns are done on social media. A business that can hack how to get its offers to the right audience online will make a lot of sales. Keep reading to learn how to prepare fashion packaging for social media and a premium unboxing experience for buyers.
Why Is Packaging So Important in Fashion?
When storing perishable items, the primary function of packaging is storage and preservation. With fashion items, the package must still be able to keep the product safe from harm, but in this industry, businesses have the leisure to be as creative as possible with their packaging.
These are some of the reasons why product packaging has become such an important part of every fashion business’s process.
Unboxing Expectations
One simple hack to marketing in today’s internet age is to create shareable moments with the package. People love to share pleasant experiences online, and if your unboxing process is neat enough, they will record it and share it with their social media audience. This kind of user-generated content attracts more users to your product without you having to make any payments.
Asides from social media sharing, the unboxing process also affects the user’s perception of the product. Fashion businesses use complex and premium unboxing designs to give their items a luxury feel that a generic package cannot give.
First Impressions
The design on the back of your package is the first interaction consumers get with the product, and it affects their perception of the product and your brand. If the package’s design is lazy, then buyers will read that off the product. The chances that anyone will create social media content with a poorly designed product are really low.
However, instead of using generic packages, businesses now use their product packaging to communicate information about their brand to the client. If the company wants to market its products as luxury products, then its packaging must reflect that.
Brand Exposure
For a brand to be successful in the fashion industry, it has to be well-known in the community. Using branded products is a great way to gain brand exposure and shoot your business into the limelight. It gets even better when buyers make content like unboxing videos and share them on social media. Videos like this show your brand, its logo, and its dedication to quality packaging.
How to Design Packages for a Premium Unboxing Experience
The importance of perfecting the unboxing experience for consumers in today’s fashion market cannot be overemphasized. However, if the process is not handled well, it could be expensive to create and not deliver any actual value to the business or its customers. These are some tips for designing a package that meets buyers’ unboxing expectations.
Know your Target Audience
Identify the people in your target audience, their interests, and what makes them tick. This is very important because targeted designs like this have a very powerful effect on the users. You can create a connection with the buyer just from their first interaction with the product with a well executed packaging design.
For instance, if your buyers are eco-conscious, you need to use eco-friendly materials and show information that reflects your brand’s dedication to environmental sustainability.
Get the Right Materials
The packaging material has to be durable enough to maintain a neat shape from production till it reaches the end user. It must look durable and firm to guarantee to the user that the product is not old and has not been tampered with or damaged.
Also, you can’t go wrong with sustainable packaging. More buyers are getting eco-conscious, and they are choosing products with sustainable packaging over others.
Aesthetics
An appealing design is non-negotiable on product packaging when the goal is product success. The package has to be able to draw users’ attention and look interesting enough to be bought. Furthermore, if you are interested in making a premium unboxing experience, you have to add layers to the packaging. Layers help add to the mystery and lengthen the unboxing process a bit to make it more enjoyable.
Personalization
Personal notes or fully customized packages boost customer loyalty. The package develops a connection between the buyer and the brand, and they are very likely to pick the same product on their next purchase. Personalization can be executed in different ways, and each of them makes the unboxing process memorable.
Final Thoughts on Packaging Fashion Items for Modern Marketing Needs
Packaging has become an integral part of marketing, especially for products in the fashion industry. If the right elements are present on a fashion package, it can reel in social media activity for the brand to gain exposure and make big sales.
