Custom cannabis packaging is one of the most powerful tools you can use to get your brand’s name out there. Your product packaging is the first thing that customers interact with when shopping for marijuana products. For this reason, you should strive to make an incredible first impression; custom cannabis packaging for brands can help you make it a reality.
Still, without knowledge of what is possible when customizing your cannabis packaging, it can be hard to go beyond the boundaries of your creativity and make something truly outstanding. Fortunately, this guide breaks down the different customization options we provide to help you understand what you can do to stand out.
What Customizations are Available?
Although printing your brand’s logo and information on your packaging is a great place to start, you need to think outside the box if you want your firm to be unique. Thankfully, we provide numerous customization effects to help spruce up your packaging and pique the interest of your target audience. Here’s a breakdown of these custom cannabis packaging effects.
Spot UV and Raised Spot UV
Spot UV refers to a coating technique in which a glossy varnish or sheen is applied to desired areas on a packaging. Ultraviolet light (UV) is used to cure the coating, which forms a shining effect that reacts to the physical light around it. Raised Spot UV is pretty similar to Spot UV. The only difference is that Raised Spot UV is much thicker, creating a layer above the packaging with a tactile effect.
Faux Foil
Faux Foil is the best way to achieve a glamorous metallic finish. It can be used in mylar bag, label, and tin container printing. Mylar bags and sticker labels can come in metallic-like materials to achieve the Faux Foil effect. In such cases, you would print out your desired design without a white underprint to make it transparent. Hence, this would expose the metal-like raw material and facilitate the Faux Foil effect.
Soft Touch
Soft Touch is another custom packaging effect that can take your marijuana branding to the next level. It is characterized by a velvety matte coating that adds a smooth feel to your package. Soft Touch is excellent for clients who want a silky finish that’s fingerprint resistant. Moreover, many people combine this effect with Spot UV to create unique tactile packaging products.
Embossing/Debossing
Embossing involves the use of specialized tools to make raised marks on packaging. It has been around for several years and is most popular with tin containers. The effect enables brands to make an excellent first impression and stand out with a unique textured feel.
On the other hand, debossing is the opposite of embossing. It involves creating indentations on the packaging as opposed to raised marks. For this reason, debossing is quite similar to engraving.
Foil Stamping
Foil Stamping is yet another customization effect that has been around for ages. It involves using heat to apply metallic prints and foil on materials like plastics, paper, and cardboard. Foil Stamping will make your lettering or graphics appear shiny, crips, and professional. It’s also excellent for branding hard-to-reach areas on your packaging. This effect is best for packaging items that don’t have metallic or foil-like raw materials.
Digital Printing, Screen Printing, Pad Printing 
Digital Printing operates in the same way as a regular home printer. However, the size and orientation of the printer vary depending on the dimensions and type of goods being printed on.
Pad Printing utilizes a rubber or silicone dome-like pad that holds ink in a specified design. The pattern on the pad is transferred to the packaging container by pressing it against the appropriate surface. As a result, this method is used to customize cylindrical or circular packaging items that are difficult to use with traditional printers.
Lastly, Screen Printing involves pressing ink through a window-like screen with tiny holes. The screen usually has a pattern that blocks ink from accessing different parts to create a unique print design. Since the holes are often small, only a thin layer of paint goes on the surface of the packaging.
Diecut
Die cutting is a prevalent technique for creating custom cannabis packaging. In this fabrication process, a specially crafted tool known as a die is used for cutting out shapes by shearing stock materials such as paper and chipboard. The specific shape and dimensions you wish to have on your packaging are called dielines or diecuts. Brands can alter diecuts into unorthodox shapes to form unique packaging designs.
Matte/Glossy Finish
The two most popular finishes in the packaging industry are matte and glossy. A matte finish doesn’t reflect light, providing your packaging with a soft look and smooth texture. Consequently, matte finishes make your packaging fingerprint resistant and give it a luxurious look.
A glossy finish, on the other hand, is the opposite of a matte finish. It gives your packaging an extra layer of shine since it creates a reflective surface. This also means that there will be a glare when light reflects off of your packaging items. It’s important to note that packaging with glossy finishes is more prone to fingerprint staining.
Shape/Materials/Styles/etc
There are plenty of more customization options available for cannabis packaging items. Depending on the particular type of packaging you desire, there are numerous options you can get for shapes, materials, and colors. For instance, you can add a viewing window to your weed bags to provide customers with a preview of your products. Similarly, you can personalize the materials used to create packaging inserts for a more intimate finish and an excellent unboxing experience. Such adjustments are what make your brand recognizable and unique.
Customization Per Product
Our packaging product lineup is full of incredible items which can be tailor-made to fit the unique aesthetic of any brand. Here’s a breakdown of which custom effects you can get when personalizing your brand’s marijuana packaging.
Weed Bags
Weed bags are arguably the most widespread type of cannabis packaging in the industry, thanks to their incredible versatility. You can include numerous packaging effects when designing custom branded weed bags for your products.
When customizing your mylar bags, you can choose from a great selection of materials, including Polyethylene Terephthalate (PET), Metallized Polyethylene Terephthalate (MPET), Clear PET, and Kraft. Moreover, you can opt for a biodegradable option like Polylactic Acid (PLA).
Several different bag sizes are also available, from 1-gram mylar bags to significantly larger ones that can carry up to 448 grams of cannabis. Moreover, you can include various add-ons like a tear notch, rounded corners, gusset, hang hole, viewing window, and die cut. Doing this will help make your packaging more unique and professional.
Similarly, you can select your favorite colors in either a matte or glossy finish and complement them with one of the many exquisite packaging effects available. These include UV Spot, Hot Foil Stamping, Embossing, and Soft Touch.
Cannabis Jars
Weed jars have also been all the rage in the cannabis industry. Marijuana jars are predominantly made of glass, which conveys a sense of quality. You can customize them with the color of your choice to match the theme of your brand.
Our custom branded jars for cannabis are available in numerous sizes, ranging from 5mL capacity to 9 oz. Several add-ons are available to help you match your custom cannabis jar to your brand’s aesthetic and provide your customers with coherent branding. They include Digital Printing, Screen Printing, and Pad Printing. Similarly, you can fix a custom label to seal your packaging with a tamper-evident closure or create space for more unique branding.
Caps & Closures
Customizing the caps of your marijuana jars is a great way to stand out from the competition and improve the consumer experience. One way to achieve this is by using flat, dome, or arched-shaped closures to create a unique look.
If you want a classic look, plastic jar caps are the way to go. However, if you prefer a more sustainable option, you can upgrade to reclaimed ocean plastic. Our weed jars also include intuitive child-resistant mechanisms to ensure your packaging complies with industry regulations. Similarly, incorporating foam, foil, or teflon cap liners helps seal the deal and ensure your goods are secure.
Including a glossy finish can add a bit of elegance to your jar’s caps. Alternatively, you can go for a more modern, minimalistic vibe with a matte finish. Also, hot stamping intricate metallic-like designs or embossing/debossing incredible details on your jar caps can be excellent finishing touches that imbue luxury to your packaging.
Tin Containers
Tin containers are the perfect solution for the discrete packaging of cannabis joints, flower, and edibles. Taking the extra step to create custom pre-roll tins can be the definitive factor that makes your products stand out on shelves. Thankfully, there are virtually endless options for customizing tin containers.
You can start by printing logos, typography, and other designs using any color on the outside or inside displays of your tin containers to portray your brand’s message and attract customers. Our tin containers utilize a button-release child-resistant mechanism that you can also customize using different colors to make your packaging sleek. Furthermore, including embossed/debossed details will add a tactile effect to your packaging, elevating the consumer unboxing experience.
Container Inserts
Another vital element to personalize in your tin containers is the insert. The inserts are crucial for making a significant first impression and keeping customers engaged.
For starters, you can mold the inserts to your liking whether you want to package edibles, pre-rolls, or anything else. The inserts are available in plastic, silicone, cardboard, foam, or metal.
Lastly, there are several impeccable finishing touches that would be the cherry on top of your custom tin containers. The classic glossy and matte finishings can help give your cannabis packaging a more professional look. Similarly, including Faux Foil or Spot UV details will help make your packaging all the more captivating and outstanding.
Vape Cartridge Packaging
As vaping becomes more popular among cannabis consumers, more brands are entering the industry to fill the growing need for vape products. Thus, utilizing outstanding packaging items like custom cartridge boxes is the best way to ensure you have an edge over your competition.
Our cartridge boxes are made from paper-based materials and complemented with a nice matte finish. They also have a push-button slide-out child-resistance mechanism that ensures your brand complies with packaging laws. The button can be customized using the color of your choice to ensure it doesn’t go unnoticed while simultaneously giving your cart boxes a touch of flavor.
You can include a fully printed custom sleeve to display more brand information and showcase creative designs. Similarly, adding a soft-touch finish or embossing/debossing your vape cart packaging will help add character to your custom cart boxes. You can also include a window film covering to show off the quality of your top-shelf cannabis.
Brands can also make the most of their vape cart packaging by customizing the inserts using various materials and shapes. Lastly, several add-ons, including Spot UV and Foil Stamping, are available to give your packaging more allure and flair.
Vape Products
Vaporizers and vape accessories should not be left behind when customizing your brand’s packaging products. Custom vaporizer hardware portrays luxury and professionalism, which builds trust among consumers. You can do a lot to personalize your brand’s vape carts, disposables, batteries, and pods.
Carts can be customized using laser engraving, silk printing, roll printing, and other techniques. Similarly, you can add distinctive mouthpieces, custom color finishes, and compliance labels to make them more unique.
When it comes to disposable vapes, brands can add special rubberized coating in any color, LED lighting, excellent mouthpieces, and compliance labels. Vape batteries can also include several neat features, such as vibrant Pantone colors, laser engraved writing, designer pad printing, and custom-colored buttons to make them more enticing to customers.
Vaporizer pods also have plenty of options for incredible customization. These include rubberized coating in any color, LED lighting, stylish mouthpieces, and compliance label engraving and printing.
